Cutova

How to change a photo's background to white or any color

Marketplaces often ask for product photos on a white background, and a colored background makes a profile picture stand out. You can do both in a few seconds.

Remove a background nowFree, no account, your image stays on your device.

Step by step

  1. Add your photo to Cutova

    Open Cutova and choose, drop or paste the photo.

  2. Wait for the cutout

    The AI removes the original background automatically.

  3. Pick a background

    Under Background, choose White, or choose Color and pick any color with the color picker. The preview updates right away.

  4. Download

    Choose JPG for the smallest file, or PNG for lossless quality, then click Download.

Pure white for product photos

Many online marketplaces recommend or require a pure white background (#FFFFFF) for the main product image. Cutova's White option uses exactly that value, at the full resolution of your photo.

Always check the current image rules of the marketplace you sell on, as they change over time.

Brand colors and profile pictures

Use the Color option with your brand color for a consistent look across a team page, or a soft color behind a portrait for social media.

Frequently asked questions

Can I use a photo as the new background?

Yes. Under Background, choose Photo to use one of the free background photos, or Blur to keep the original background, blurred, behind the subject.

Which format should I choose with a colored background?

JPG gives the smallest file and is accepted everywhere. PNG keeps every detail. Both use the background color you picked.

Remove a background nowFree, no account, your image stays on your device.